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Factor 4 – Optimization: Is attribution data being used for optimization?
This series has explored the factors for successful adoption of an attribution program: Factor 1 – Expectations, Factor 2 – Goals, Factor 3 – Reporting. And now for the conclusion of the real-life...
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4 Factors for Successful Adoption of an Attribution Program: Factor 3 –...
Digital Marketing Attribution, the practice of tracking and allocating credit back to each of the marketing touch-points leading up to a conversion, is growing in importance. While most marketers are...
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4 Factors for Successful Adoption of an Attribution Program: Factor 2 – Goals
In our last installment, our fictional friends “Set it & Forget it, Co.” and “Adoption, Inc.” were seeing mixed results in the adoption of their attribution programs. Set it & Forget it was...
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4 Factors for Successful Adoption of an Attribution Program: Factor 1 –...
As customers continue to become more savvy online, the likelihood of them interacting with multiple marketing activities prior to their purchase is increasing. And as a result, more marketers are...
View ArticleForrester Research Report: The Purchase Path of Online Buyers in 2012
Forrester Research Report: The Purchase Path of Online Buyers in 2012 For a second consecutive year, Forrester Research has partnered with GSI Commerce and its digital agency, True Action, to analyze...
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Ari Osur Tapped To Lead ClearSaleing As General Manager
Osur joins the organization with accomplished digital marketing career COLUMBUS, Ohio (June 28, 2012) — ClearSaleing, a GSI Marketing Services company and the leader in advertising analytics and...
View ArticleIndependent Research Firm Cites ClearSaleing as a Leader in Attribution...
Received Highest Score Possible for Product Strategy and among Strong Performers in cross-channel attribution COLUMBUS, Ohio, May 3, 2012 – ClearSaleing, an industry leading advertising analytics and...
View ArticleClearSaleing Online Advertising Study Shows Social Media and Display...
Attribution analysis shows which marketing channels may have the most influence on profit and engagement this year COLUMBUS, Ohio (Feb. 9, 2012) – ClearSaleing, an industry leading advertising...
View ArticleThe Power of Attribution Marketing
Give credit where credit is due. Any marketer who works to attract and retain customers online can profess that consumer behavior is constantly shifting. With the explosive growth of social media...
View ArticleClearSaleing Launches Barometer™ to Provide Advanced Data Insights for...
Leader in Advertising Analytics and Multichannel Attribution Empowers Marketers to Create More Targeted and Strategic Campaigns Faster Than Ever COLUMBUS, Ohio, November 10, 2011 – ClearSaleing, an...
View ArticleIs Your Advertiser Revenue at Risk? OMMA Metrics Video Presentation
Since 2004, advertising spend on paid search stimulated by Google, has steadily outpaced spend on display media; however, recent reports predict that display will return to it’s former glory in the...
View ArticleClearSaleing’s Altitude Exposes a 36 Percent Flaw in Last-ad Attribution
Launch study finds an average of 36 percent and up to 60 percent of advertisers’ total digital advertising revenue is at-risk ClearSaleing, a GSI Global Marketing Services company and the leader in...
View ArticleExciting News
Back in 2006, I and my other co-founders built this company to solve a simple problem…advertisers needed a better way to measure and value their digital ad investments. Since that time, our path has...
View ArticleGSI Commerce’s Global Marketing Services Division Acquires ClearSaleing to...
ClearSaleing’s Innovative Technology Enables Marketers to Plan, Measure and Optimize their Online Media Campaigns KING OF PRUSSIA, Pa.–(BUSINESS WIRE)–GSI Commerce Inc. (Nasdaq: GSIC) today announced...
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